Well, it looks like Nikon’s following on from Canon’s lead with the lens goals over the next few years. Canon’s annual financial report and presentation said they want to release 8 RF lenses per year for the next four years (32 in total by the end of 2025) and now Nikon’s recently released “Medium-Term Management Plan” also sets its sights on a goal of 50 lenses in the Nikkor Z lineup by the end of 2025.
They also say that they want to have a “2+ lens attach rate” – essentially, they want Nikon Z mirrorless shooters to own at least two Nikkor Z lenses. They’re finally also planning to strengthen their video functions to try and better target the filmmaking crowd that seems to be obsessed with the Sony A7S III and Canon EOS R5/R5C as well as bringing Nikon Z9 features to their entire mirrorless lineup.
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