We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.
Did you dream as a child that you can walk or run on air? Benjamin Von Wong was wondering what it would be like, and he got a chance to experience it and capture it with his camera. He and his team defied gravity in the new Nike campaign. They created fantastic images that alter the reality, but they also experienced what it’s like to run on air.
It took creativity, courage, lots of safety equipment and thorough planning. Ben didn’t use stuntmen or stuntwomen, but his models were everyday heroes. He chose athletes, social entrepreneurs and community leaders who make the world a better place, and they defied gravity for this bold photoshoot.
A year after being sued for allegedly copying its Air Jordan logo, Nike is now under fire for its latest shoes campaign starring FC Barcelona’s Neymar.
While one could usually think it might be a coincidence or argue the point of inspiration vs. imitation, it turns out both artists’ videos were referenced in Nike’s creative brief before the video was even created.
The 17-page document, filed by attorneys for both sides, presents proposed timelines for the case with the start date being June of next year.
That being said, it is possible the case won’t even make it to court.
The company responded on Monday filing a motion to dismiss the lawsuit immediately, stating the photographer’s complaint “presents exactly the sort of meritless case that motions to dismiss are intended to address”.
Nike claims that its photo, on which the logo silhouette is based, and Rentmeester’s photo are not “virtually identical” as the law requires.
Another motion has been filed asking that the company be exempt from having to reveal details regarding the Jordan brand business.
If you’ve been following the sports, economic or photography news, you’ve probably heard about the photographer suing Nike for violating the copyright of one of his Michael Jordan images, while creating the famous shoes and athletic clothing brand.
Obviously the lawsuit made headlines due to it involving one of the most powerful sports brands and the greatest player to have held a basketball. I mean, such violations occur on a daily basis. So strip the story of the big names, and aren’t we left with just another boring copyright case? Absolutely not, and that’s what I believe most photographers have been missing.