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The latest Nike ad is brilliantly composed entirely from archive shots

Jul 31, 2020 by Dunja Djudjic 2 Comments
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We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.

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Nike challenged this photographer to walk on air and he did, right off the edge of a skyscraper

Oct 3, 2017 by Dunja Djudjic 1 Comment
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Did you dream as a child that you can walk or run on air? Benjamin Von Wong was wondering what it would be like, and he got a chance to experience it and capture it with his camera. He and his team defied gravity in the new Nike campaign. They created fantastic images that alter the reality, but they also experienced what it’s like to run on air.

It took creativity, courage, lots of safety equipment and thorough planning. Ben didn’t use stuntmen or stuntwomen, but his models were everyday heroes. He chose athletes, social entrepreneurs and community leaders who make the world a better place, and they defied gravity for this bold photoshoot.

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Rob Whitworth and Selina Miles Accuse Nike of Copying Their Work with Latest Neymar Video

Feb 3, 2016 by Liron Samuels 11 Comments
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A year after being sued for allegedly copying its Air Jordan logo, Nike is now under fire for its latest shoes campaign starring FC Barcelona’s Neymar.

Rob Whitworth and Selina Miles both turned to Facebook several hours ago sharing their disappointment with the video’s striking resemblance to their own videos, but that’s not all.

While one could usually think it might be a coincidence or argue the point of inspiration vs. imitation, it turns out both artists’ videos were referenced in Nike’s creative brief before the video was even created.

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Rentmeester v. Nike Jumpman Logo Lawsuit to be Heard in June 2016

Mar 26, 2015 by Liron Samuels 1 Comment
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Just one week after Nike filed to dismiss Jacobus Rentmeester’s lawsuit, a proposed schedule was filed on Tuesday in a Portland federal court.

The 17-page document, filed by attorneys for both sides, presents proposed timelines for the case with the start date being June of next year.

That being said, it is possible the case won’t even make it to court.

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Nike Files to Dismiss Air Jordan Logo Copyright Lawsuit

Mar 19, 2015 by Liron Samuels 14 Comments
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A lawsuit filed against Nike back in January claimed the Jumpman logo was infringing on the copyright of one of Jacobus Rentmeester’s images of MJ.

The company responded on Monday filing a motion to dismiss the lawsuit immediately, stating the photographer’s complaint “presents exactly the sort of meritless case that motions to dismiss are intended to address”.

Nike claims that its photo, on which the logo silhouette is based, and Rentmeester’s photo are not “virtually identical” as the law requires.

Another motion has been filed asking that the company be exempt from having to reveal details regarding the Jordan brand business.

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What Photographers Need To Know About Nike Being Sued For Stealing The Air Jordan Logo

Jan 25, 2015 by Liron Samuels 12 Comments
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If you’ve been following the sports, economic or photography news, you’ve probably heard about the photographer suing Nike for violating the copyright of one of his Michael Jordan images, while creating the famous shoes and athletic clothing brand.

Obviously the lawsuit made headlines due to it involving one of the most powerful sports brands and the greatest player to have held a basketball. I mean, such violations occur on a daily basis. So strip the story of the big names, and aren’t we left with just another boring copyright case? Absolutely not, and that’s what I believe most photographers have been missing.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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