Nigeria’s advertising regulator has announced a ban on using foreign talent in television advertisements. The first-of-its-kind move means that foreign models and voice-over artists will be completely banned.
The measure will take effect from October 2022 and is expected to boost work available for home-grown talent. Up until now, the Nigerian advertising sector used a large proportion of white British models and voice-over artists.
FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!