GoPro recently announced their Q4 2021 report and along with it, GoPro founder and CEO Nick Woodman announced that they want to produce more specialised cameras aimed towards the professional market. Now, this isn’t going to be as simple as splitting up the Hero into “White”, “Silver” and “Black” models like they used to. Instead, it seems like they might want to want to take on the likes of Sony’s RX0 II.
Despite facing another challenging year, Woodman said that GoPro generated a “record year-end cash balance of $539 million” and that 2021 revenue was $1.16 billion – a 30% increase over 2020, bringing the company back up to pre-pandemic levels. But they’re not stopping there, with a target of having four distinct product types by the end of 2022.
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