Finding a specific niche is one of the things you should do if you want to be a professional photographer. But it’s not as straightforward as it sounds. In this video, Scott Choucino discusses why photographers should find their niche and how it will affect their business. But what’s also important – he shares some advice on how to do it.
In my ongoing quest to streamline my portfolio and re-brand my photography business, one of my biggest challenges is figuring out what exactly is my style – or in other words – what is my photography niche?
In order to successfully market your work to art directors, the prevailing wisdom in the photography community is that you need to develop a personalized style to your work – something that is unique to you.
Of course, finding your personal photography niche is much more difficult than it seems – especially if you are just starting out. It takes time (and a lot of dead ends) before you start to see consistency in your portfolio and longer still before you can narrow that down to a specific photography niche.
So in this article, I am going to attempt to define my photography niche – and I challenge DIYP readers to submit a link to your own portfolio in the comments along with an explanation as to what you think your niche might be.