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How to find your style and niche in photography

Jul 7, 2021 by Dunja Djudjic Leave a Comment
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When you first fall in love with photography, chances are you will photograph everything. And if you decide to turn this passion of your into business, this is when you need to narrow it down. In this video, Scott Choucino of Tin House Studio talks about photography style and niche: what they are, why they are important, and how you can find yours.

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How to find your niche in photography, and why you should do it

Oct 2, 2019 by Dunja Djudjic Leave a Comment
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Finding a specific niche is one of the things you should do if you want to be a professional photographer. But it’s not as straightforward as it sounds. In this video, Scott Choucino discusses why photographers should find their niche and how it will affect their business. But what’s also important – he shares some advice on how to do it.

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DIYP Challenge – What is Your Photography Niche?

Underwater competitive swimmer swimming freestyle.

Nov 13, 2015 by JP Danko 14 Comments
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In my ongoing quest to streamline my portfolio and re-brand my photography business, one of my biggest challenges is figuring out what exactly is my style – or in other words – what is my photography niche?

In order to successfully market your work to art directors, the prevailing wisdom in the photography community is that you need to develop a personalized style to your work – something that is unique to you.

Of course, finding your personal photography niche is much more difficult than it seems – especially if you are just starting out.  It takes time (and a lot of dead ends) before you start to see consistency in your portfolio and longer still before you can narrow that down to a specific photography niche.

So in this article, I am going to attempt to define my photography niche – and I challenge DIYP readers to submit a link to your own portfolio in the comments along with an explanation as to what you think your niche might be.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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