I believe there are few people who haven’t seen the “Disaster Girl” in one of a million memes circling around the internet. The adorable girl is now 21 (yes, we’re old) and she found a way to make money from the viral photo of her. She sold it as an NFT and earned almost half a million dollars.
What are NFTs and can photographers really benefit from them?
An NFT is a Non-Fungible Token. The token refers to a digital token or certificate that is stored on a secure distributed database referred to as the blockchain. NFTs are therefore unique digital assets that can be bought and sold, with every transaction being permanently recorded in the blockchain.
One way to think about NFTs is that they are like a certificate of authenticity that is permanently embedded into a database, along with any future transactions that transfer ownership. You can see who minted the NFT, who bought it and so on, in perpetuity. NFTs are a new technology, and we are only seeing a small portion of their likely future potential.
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