When Hasselblad founder, Victor Hasselblad was approached by the Swedish government in 1941 to see if he had the skills to produce a camera identical to one they had captured, his famous reply was “No, but I can make a better one”.

Today, rather than taking the typical route of camera releases and simply updating the model that preceded it, Hasselblad still looks even at their own products with this same mindset and philosophy in order to develop cameras like the all new H6D from the ground up.

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