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The Social Media Fallacy – Does Social Media Generate Business Income?

the social media fallacy

Oct 9, 2015 by JP Danko 7 Comments
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Let me ask you a simple question: Does your investment in social media generate business income?

For most of the creative professionals I ask, the answer is either: “No, not really” or “I don’t know.”

The more I invest in social media, the more I get the feeling that this social media thing is just one big giant fraud – an elaborate ruse designed to do nothing more than monopolize time and energy chasing after likes and followers.

If you listen to the social media gurus, they’ll tell you straight up – your business MUST be on social media.  You MUST engage your followers – the more active you are, the more likes and followers you can acquire…ergo the bigger audience you have the more crap you can sell them.

It gets even worse (as if investing your time isn’t already enough, they want your money too) – they’ll also tell you that you need a hook.  You have to offer free products, discounts, contests, pay for ads – anything to drive interest and get more likes and secure more followers.

Who exactly benefits from all of this?  The social networks sure do.  The social media gurus do to.

But what about your business?  How much are those thousands of likes and legions of followers really worth to your business in real world $$$?

Because here’s the thing – I’ve got a sneaking suspicion that the return on investment for social media is ridiculously small – or in other words, social media is probably not worth the time and effort you put into it.

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Trust Issues: The 4Chan Photo Leak, and What We Need to Learn From It

Sep 2, 2014 by Maaz Khan 6 Comments
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Louis CK did a bit on Jimmy Kimmel Live, once, where he spoke about Cloud services, and just how absurd it sounds to pay someone you don’t know to look after your personal pictures.

That video’s been getting reposted pretty frequently since what happened over the weekend, and it’s no wonder why. For those who don’t know by now, last Saturday the private pictures of over 10 different celebrities were leaked onto the internet by an anonymous user on 4Chan. According to the running stories, the pictures may have all came from iCloud, and someone found a way to hack into the servers. Literally hours after appearing on 4Chan, those pictures were on the front page of Reddit; twenty-four hours later, the FBI released a statement declaring that the leaker will be brought to justice.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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