Having become an early hit with extreme sports participants when they first launched, GoPro decided to go public in 2014 with shares initially priced at $24.  In the subsequence months, that value soared, more than tripling in value at one point, peaking at $86.

After and seeing a massive drop in sales during the final quarter of 2015 compared to the previous year, GoPro’s stock responded by plumetting below a mere $12 a share, forcing it to cut 7% of its workforce.  Now, GoPro are doing something about that by bringing on former core member of Apple’s industrial design team of over 20 years, Daniel Coster.

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