Hacking Photography - one Picture at a time
Over at Saloon De La Photo in Paris, Sigma held a quick Q&A session with Mr. Kazuto Yamaki, CEO of Sigma. There is a wonky angle capture of this talk, if you want to see the entire thing (starts about 40 minutes into the video). It is a long session, with many interesting questions, but photographer Paul Monaghan took a few key notes from this session and allowed us to share them.
The first take is that the new up-coming full-frame Foveon will not be in the FP format:
It’s not much of a secret that I like to see those factory tour videos. Watching cameras, lenses and other photography related items being built fascinates me. I just like to know how things are put together and how they work. But one thing that often gets lost in such videos is the human connection. To the company and its workers.
The folks at cinema5D had the opportunity to take a look around the factory to see lenses being built. But they also got to sit down and talk with Sigma CEO, Kazuto Yamaki. It’s an interesting discussion talking about the company, the people who built it, the people who still work there and why all the machines on the factory floor are painted blue.
Everybody wants to know what Sigma plans for the future. Ever since they launched the ART line, the company has been getting nothing but praise.
While there is a huge focus on Sigma’s lenses, the company’s camera line does not “suffer” from the same success. I mean Sigma’s lenses are a viable option when looking for a camera, but I don’t really think photographers are considering them seriously when deciding on a new body. So here is the million dollar question, why are Sigma making cameras in the first place?
You can find out more about John on his website and follow his adventures on YouTube and Facebook.
can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand.
To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube.
JP’s photography is available for licensing at Stocksy United.
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