Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was already quite impressed. This latest announcement, though, has me a little curious.

Let’s start at the beginning. Motorola recently launched the Moto Z Droid phone. This phone allows for what are called “Moto Mods” which are backs that magnetically attach to your phone, increasing functionality. The latest Moto Mod is the Hasselblad True Zoom, which replaces the Moto Z’s camera and adds a 10x optical zoom lens.

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