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How Instagram can help filmmakers and photographers get more clients

Jan 13, 2017 by John Aldred 1 Comment
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For those who aren’t yet on Instagram (yes, there’s a few), it can seem like a world of endless food, airplane wings and sunny beaches. Even if you’ve been on it for a while, it can still be quite confusing. Especially if you want to use it to try and promote your work or your business. Cinematographer Morgan Cooper used to think this way, and now he wants to tell you what he’s learned.

While Morgan is a filmmaker, many of the tips apply equally to photography. Creating consistency and cohesion in your posts on Instagram is important. So is having the right mix of what you want to create and what your audience wants to see. As well as the regular media-consuming audience, it’s where potential clients can find your new work. It’s also an amazing source of inspiration.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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