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How to negotiate with clients and interpret mood boards

Feb 10, 2021 by Jake Hicks Leave a Comment
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This article will cover a client case study on how I organised not only myself, but the client prior to the actual shoot day.

Topics I’ll cover in this article include:

  • Initial client contact
  • Client phone call
  • Pricing
  • Brainstorming
  • Mood boards
  • Interpreting client mood board into an actual shoot plan
  • Final images

[Read More…]

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Mood board like a boss!

Jul 19, 2016 by Clinton lofthouse 4 Comments
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When it comes to creating images that stand out, one thing is super important. Preparation! As it would take too long to go over everything I do to prep on one article, I will focus on one of the key elements, mood boards! Now without any hard evidence to back me up, I’m pretty sure that the old master painters used to mood board in their own way. They would do a moodboard with sketches of various parts, and use it as a reference when they painted the piece as a whole.

I have a friend who is a painter, and he too mood boards in his own way when creating his works of art. He cuts out reference images from magazines, or prints them out from photos he has seen online. As he is creating his final painting, he has them pinned to a board to reference as he paints. Cool eh?

Whether you like it or not, as photographers we are all artists! So why not act like artists and put the prep in beforehand. This includes sketches, writing out lists, creating background stories and building mood boards. I started creating mood boards on the advice of another photographer, the mood board king as I like to call him, Dean Samed. Dean created a Photoshop master class, and in it laid out the importance of creating mood boards, and I have been converted ever since.

[Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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