Over the last few years we have seen the industry going against too skinny, too Photoshopped and just plain too western beauty standards. For me it is always amazing to that the beauty standards that we hold as glorious today are actually pretty short lived.
The team at Buzzfeed produced a 3 minutes video going all the way from ancient Egypt till nowadays showing how beauty standards have changed. It was not alway about being thin. Actually during the renaissance skinny meant starving and the general concept of beauty was pretty full.