Mirrorless Medium Format Archives

First photos of the Fujifilm GFX 100S rear show 3-way tilt screen and no D-Pad

January 11, 2019 by John Aldred Leave a Comment

There hasn’t been a lot of information about the Fujifilm GFX 100S yet, but some photos have been discovered on Instagram. They were actually posted to Instagram back in October 2018 by gao3366, but nobody seems to have noticed them until they were sent to Fuji Rumors.

The four images were posted as a single Instagram post, so you’ll have to flick through them in the embed, but they show the GFX 100S from the front, top, rear and side views, being held in a hand to give you a sense of overall scale.

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These are the first accurate sketches of Fujifilm GFX 50R medium format mirrorless camera

September 19, 2018 by Dunja Djudjic Leave a Comment

Fujifilm GFX 50R is the upcoming rumored “affordable” medium format camera. It’s expected to be officially announced on 25 September, but here’s a little something ahead of the event. Apparently accurate sketches of the camera have leaked, so you can take a peek at how it might look a few days before the expected announcement.

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Hasselblad cuts out the middleman – launches new direct rental service

November 16, 2017 by Dunja Djudjic Leave a Comment

Hasselblad is officially introducing the “Rent a Hasselblad” service, which will be available across the globe. No matter if you need it for a special photoshoot, or you just want to try it out, from now on you’ll be able to rent medium format cameras and lenses straight from Hasselblad’s official service.

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Hasselblad X1D beats Nikon D850 with 102 points at DxO

October 26, 2017 by Dunja Djudjic 39 Comments

Just 20 days ago, Nikon D850 was crowned the best DSLR ever, according to DxO tests. It was the first camera to reach the overall score of 100, but now there’s a new winner. Hasselblad X1D-50c, medium format mirrorless camera, has won the overall score of 102. According to DxO, it’s now the best commercially-available medium-format sensor you can get. If medium format is what you’re looking for.

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Three Fujifilm lenses get superlative sharpness results on Fujifilm GFX 50S

February 21, 2017 by Dunja Djudjic Leave a Comment

French website Le Monde De La Photo (The World ofPhotography) has recently published test results for three Fujifilm lenses on a Fujifilm GFX 50S camera. They tested Fujinon GF 63mm f/2.8, Fujinon GF 120mm f/4 and Fujinon GF 32-64mm f/4. The lenses and the cameras will be released on February 28, 2017, so this is a good chance to take a look at the performance they offer.

According to the tests, all the lenses have performed very well in terms of performance, autofocus and ISO when attached to the GFX 50S camera. But the sharpness results were exceptional. This review is an early first look, but it gives a nice insight on the lenses and this mirrorless monster of a camera. Le Monde De La Photo has published the graphs showing the sharpness of these three lenses, and here are the results.

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Fuji define target market for the GFX and aims to gets serious about video

January 26, 2017 by John Aldred Leave a Comment

With the recent official launch of the Fujigilm GFX 50S some photographers have been left wondering exactly what market it’s aimed at. The array of videos they’ve released along with it cover a wide range of topics. But now Fuji have spoken. Makoto Oishi is manager of Fujifilm’s Sales and Marketing Group. He told DPReview in an interview that “Fashion, commercial and landscape photographers are the main targets”.

Manager for Technical Marketing, Billy Luong, also expects the camera will appeal highly to wedding photographers. Architects are also mentioned. So, it seems they’re actually throwing out a pretty wide net. But they’re not just aiming at professionals, at least when it comes to landscapes. They’re also hoping to capture the high end amateur market, too.

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Fuji teases 7 more GFX challenge videos to show off what it can do

January 6, 2017 by John Aldred 2 Comments

Fujifilm seem to be going all out on the GFX hype, presenting us with a slew of videos. The first started in September with the initial announcement. We saw a few more new ones last week showing off its capabilities, and now they’ve released seven more. This time around, there seems to be a bit more of a focus on landscapes and commercial work.

So, in no particular order of preference we meet, Victor Liu, Minoru Kobayashi, Luciano Romano, Romeo Balancourt, Per-Anders Jörgensen, Ivan Joshua and Gary Heery. Each of them takes us through a typical shoot using the GFX. It seems that the mirrorless medium format camera could potentially offer some very stiff competition to higher end DSLRs as a daily workhorse.

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Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

January 3, 2017 by John Aldred 7 Comments

Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.

Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.

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