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Sony offers $500 bonus to trade in your old camera for a new a9

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If you’ve been considering switching to a Sony mirrorless camera, this could be the right time. Sony has announced an offer that allows you to trade in your old (but working) DSLR or mirrorless for some of their models, including the new Sony Alpha a9.

If you decide to engage in the “trade up,” you’ll get the value of your old camera, plus up to $500 bonus offer. The offer doesn’t only include the cameras, but also a variety of full-frame lenses and accessories. And depending on the Sony camera you’d like to buy, you can trade in any camera model you currently own.

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Panasonic GH5 may start shipping tomorrow

During DIYP’s visit to the photography show in the UK, an unnamed source at Panasonic stand revealed information that will make you thrilled. According to the source, the long expected GH5 is shipping out as of tomorrow! While the expected availability was March 30, it’s possible that you’ll lay your hands on this camera sooner than  you hoped.

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6 tips for getting more battery life from your Sony mirrorless camera

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Sony shooters know that the battery on their cameras doesn’t last as with some other camera brands. This is especially the case with the mirrorless cameras, considering that they are smaller in size than the batteries for DSLRs. In this video, Chris Gampat gives you some advice how to get the most out of your Sony camera battery and make it last longer.

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Three Fujifilm lenses get superlative sharpness results on Fujifilm GFX 50S

French website Le Monde De La Photo (The World ofPhotography) has recently published test results for three Fujifilm lenses on a Fujifilm GFX 50S camera. They tested Fujinon GF 63mm f/2.8, Fujinon GF 120mm f/4 and Fujinon GF 32-64mm f/4. The lenses and the cameras will be released on February 28, 2017, so this is a good chance to take a look at the performance they offer.

According to the tests, all the lenses have performed very well in terms of performance, autofocus and ISO when attached to the GFX 50S camera. But the sharpness results were exceptional. This review is an early first look, but it gives a nice insight on the lenses and this mirrorless monster of a camera. Le Monde De La Photo has published the graphs showing the sharpness of these three lenses, and here are the results.

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This is the most highly anticipated camera of 2017

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What’s the camera you are looking forward to? Are you upgrading your gear this year? There were several exciting announcements of cameras we can expect in 2017. Zacuto ran a poll asking the users what is the most anticipated camera for them in 2017. They have published the list of top five most anticipated cameras, and one has won a very convincing victory.

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Here’s how Sony Mirrorless cameras allow you to double your lens’ focal length without losing quality

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Mirrorless market continues to expand, and many professional photographers switch from DSLR to mirrorless cameras. Both of the systems certainly have their advantages, but there’s one interesting feature you can find specifically in Sony mirrorless cameras. It’s called Clear Image Zoom, and it helps you turn a prime into a zoom lens (sort of) without losing quality. Manny Ortiz talks about it in this video giving you some tips and hints for using it.

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You think mirrorless cameras can’t handle wedding shots? Think again!

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Most professional wedding photographers are not thrilled when someone brings up mirrorless cameras. I understand – the concept is relatively new, and there may be some distrust towards these cameras’ performance. Especially in demanding conditions such as shooting a wedding. But an example by Kevin Mullins proves them wrong. He shot an entire wedding with a Fujifilm X-Pro2 and published a video which may break down misconceptions.

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Canon is finally joining the mirrorless camera game; announce a ‘real’ M5

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For several years Canon had a love hate relationship with mirrorless technology. They did not want to hurt their DSLR sales so they did not release anything good. On the other hand, they could not avoid the future. This led to the weird M line, which was better as an aesthetic piece than as a camera (especially competing with Fuji and Sony who have awesome mirrorless systems).

This is changing today with the introduction of Canon’s EOS M5. This new mirrorless will make its debut in photokina next week (we will share constant photokina updates here). Unlike the previous Canon M’s the EOS M5 feels like a real jump into the mirrorless wars. (And Canon had 4 preceding models so far, which no one tool seriously). The camera will start selling in November and price shall be $979.

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How To Properly Design A Mirrorless Camera

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It seems that with the rise of phone and mirrorless, DSLRs are dying, or with eve of DSLRs comes a new dawn of mirrorless cameras. But many still argue that Mirrorless is not there yet. To all those advocates, commercial photographer and educator Ming Thein has some ideas on where mirrorless should be going to become completely mainstream domination.

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One Photographer’s Perspective on Moving From Canon To Sony

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The battle between was never that fierce and it seems that the action is not over yet. In the blue corner we have the heavy weight champions, Canon and Nikon with their old-yet-proven DSLR lines and on the red corner we have Fuji and Sony with their slick-and-fast mirrorless lines.

Moving from Canon to Nikon or vice versa is no longer “news” it seems that more photographers are moving from DSLRs to Mirrorless cameras.

Photographer Alex Koloskov (who is the face behind the successful Photigy site) just switched systems from Canon to Sony, and despite the fact that he is not using the latest model (he uses the older A7 and not the recently announced A7II) he still makes some valid point on making the move:

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