It’s probably not much of a surprise, really, but as Newswitch reports, Panasonic Entertainment and Communication president, Akira Toyoshima, has stated in a press conference that Panasonic is essentially done dealing with lower-end and compact cameras. They’re not giving up on cameras completely, however, saying that they are going to be focusing on, amongst other things, “video mirrorless cameras”.
This essentially confirms the August rumour that Panasonic was planning to dump low-end gear – an idea that seemed to be backed up last month by the discontinuation of the Lumix LX100 Mark II. Getting rid of the compact point and shoots and cameras primarily designed for shooting photography rather than video. The move definitely makes a lot of sense in a world of smartphones – and all the other camera manufacturers have done it.