With Sony’s recent release of their new $6,499 flagship Sony A1, as well as the ridiculously low-priced $5,999 Fuji GFX 100S medium format camera, 2021 has already given us some pretty impressive camera tech. And those were just in the first month.
There’s a lot of uncertainty out there in what the competition might do for the rest of the year – and a lot of rumours – but what actually makes sense? What do other cameras have to have in order to really compete with what else is on the market now? This video from Dan Watson takes a more objective look at where each of the manufacturers stand and the most logical course of action each manufacturer might pursue.