We set out to see what collaborating on an automotive campaign would look like when done virtually. In the words of the always colorful Jeremy Clarkson, “How hard could it be?” TL;DR: Not that hard!
The traditional automotive advertising shoot involves the meticulous planning of every detail. It is typically a carefully scripted production with many moving parts that can involve road closures, permits, police presence, a large crew, a host of lighting and rigging equipment, and more. All of which is obviously much more difficult to produce in light of COVID-19 and current social distancing requirements, especially since some cities have returned to a near lock-down state due to a resurgence of the virus.
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