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Microsoft’s new Surface Studio wants to kill both the iMac and Wacom Cintiq

Oct 27, 2016 by John Aldred 20 Comments
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Looking at the advert for Microsoft’s new Surface Studio they’re taking a square aim at two very distinct products. Obviously they want to take a big chunk out of the Apple iMac’s share of the designer desktop computer market. It also seems, though, that they want to try and replace the Wacom Cintiq, too. As desktop PCs go, the new Surface Studio has an extremely elegant design, and is probably one of the most versatile units to hit the market.

Of course, it still runs Windows, which will put many users off right away. The vast majority of Windows issues I’ve seen over the years seem to be down to the hardware choices made by OEMs and PC builders, though. That Microsoft are able to specify exactly what hardware goes into the unit should result a much smoother and more stable system (in theory).

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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