According to research by Max Spielmann, the UK’s leading high-street photo printing chain, 92.5% of the countless millions of photographs shot today will be on smartphones. As a species, we are now creating images at a faster rate than ever before. The shift in camera type use has largely come about because of social media.
As a leading high-street brand, Max Spielmann often conducts research in the photography world to better target its potential customers. Their latest study takes aim at social media and the effect it’s had on the wider photography industry. It brings up some very interesting information and insights. some of which might surprise you. Some, on the other hand, may just confirm a slightly depressing reality.