Most of the creatives have those ideas that keep stuck in their head and just won’t go away. Some of them are pretty crazy, they sound cool, but you don’t know if they would actually work. Filmmaker Max Joseph had an idea like this, and he shares how he turned it into a finished project although it didn’t seem possible.

Max wanted to use the dividers in the middle of a highway, cover them in art and film them as he drives by, so they turn into an animation. The project seemed impossible at first for many reasons. But with some brainstorming, adapting, help from friends and lots of trial and error – he did it and created an inspiring in-camera animation.

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