If you are shooting for an ad agency, a magazine or a social media cover, there is a good chance that the brief includes a format, or an aspect ratio in which you have to deliver.

That means that you will have to crop your image to fit that ratio. Now, cropping is the easy part, taking the photo so the composition will support that crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

crop is a little more tricky. Some cameras support assisting tools, like crop marks for HD, the rule of thirds, or the golden ratio. But none of the cameras that I know (yet) support aspect ratio for social media.

Photographer Anna McGunn created a simple tool, basically a bunch of matte-frames, which you can overlay on your LCD to visualize the final image.

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