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Wedding Photography Prices: ON or OFF Your Website?

Nov 9, 2014 by Matt Haines 3 Comments
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It’s the age-old question, should a wedding photographer put his/her prices on the website, or leave them off? I’ve asked myself this, and seen many photographers ask the same thing. Lots of opinions, some of them very strong opinions, but no one seems to back it up with actual data.

An argument I’ve heard for putting prices online is that the potential client wants to know if you’re within her price range. If you make it too difficult to find that information, she won’t bother to contact you because there are plenty of other photographers to look at. Would you go look at a new car if they wouldn’t tell you the price until you got to the dealership?

The counter-argument is that wedding photography can be expensive, clients don’t always have an understanding of how much they should expect to spend, and placing too much emphasis on price means that the client misses out on less-tangible benefits that the photographer has to offer. If you make the client ask for pricing, you can then strike up a dialog with the client and build a relationship before getting icky with numbers.

Both arguments seem reasonable. And those photographers who can’t make up their minds usually wimp out and put a “starting at $xxxxx” on their site! (That’s what I do currently. :) )

But I’ve got some Actual Data!

[Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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