Landscape photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.
Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.
No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”
A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.
The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.
Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.
Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.
As so often happens on social media these days, especially when it comes to audience reach, various claims have been popping up recently with regard to Instagram. Specifically that it limits the reach of your posts to only around 7% of your followers.
It’s been circulating for a few months, and Instagram finally got sick of these accusations and has responded with a denial of the claims. They say that they’re not hiding anything and that if people scroll down their feeds far enough, your images will appear.
With as much as Samsung gives Apple a hard time in its promotional material, Apple fans will probably get a chuckle over this one. Samsung has, apparently, been using stock images from Getty to show off the capabilities of the Samsung Galaxy A8 front camera.
Samsung Brazil has been found to have downloaded and used at least two stock images to show off the Galaxy A8’s capabilities. Uncovered by Twitter user “feliperas“, screenshots showing the Samsung tweets alongside the Getty listing for the image were posted.
I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.
The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?
We got used to hearing about Fujifilm announcing new cameras and other photo gear. But recently, the company launched Film Simulation instant noodles. Yup, you read that right – noodles. Fujifilm is using them as promotional material in Korea, and although it’s unusual, it looks like a successful marketing move.
If you run a photography business, then you know that photography skills alone aren’t enough for success. Good marketing is one of the important aspects of business, and automotive photographer Clint Davis has made a brilliant move promoting his work. He used Lego kits to create personalized promotional mailers for his clients. Clint invested a lot of time and creativity into this project, and the end result sure shows it!
This morning, along with roughly 330 million other people, I received an email from Twitter strongly suggesting that I change my password. They’re also advising that I change it on any other website I’ve ever used that password. The reason is that Twitter appears to be accidentally storing passwords in plain text. And they seem to have no idea how long it’s been happening.