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This is how photographers should use Instagram in 2023

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Instagram used to be a great place for still photographers to hang out. That was in the halcyon days before Meta took over the popular social media app, and keeping up with the algorithm became a never-ending game. It’s been tempting to stop posting altogether, especially as Insta seems to be more interested in keeping influencers happy than their regular users.

But does it have to be this way? Is there still a way to use Instagram that can help your photography business? Scott from Tin House Studio seems to think so. Except that most of us are doing it wrong. In this video, Scott shares his personal views and ideas on how to use Instagram to your advantage in 2023.

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18 Ways to Stand Out in the Crowded Field of Professional Photography

There are more photographers than ever before. And while I don’t believe that’s necessarily bad, it does create a lot of marketing “noise.” Our mission must be to raise ourselves above that noise so that we become more of a solo instrument, with the din of all the ‘others’ serving as our backup band.

We are constantly getting slammed with information and instructions to “put more out there”, share more images on Instagram, start a TikTok account, post more… more more more more.

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10 tips to grow your client base without spending a penny on advertising

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How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing and advertising? Should you spend hours cold calling or emailing prospective clients?

In this video, Katelyn James explains the ways that she operates her wedding photography business without spending a single dollar on traditional advertising. Yes, you heard that correctly, she spends nothing on advertising her business.

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How to find photography clients when you have no idea where to start

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When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.

But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.

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Expert advice: The best online photographer directories

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Every photographer needs to connect with clients. For the ones you know about, you can reach out directly, using emails, printed promos, or through social media (these are examples of active marketing). However, there are lots of clients out there that might be a great match for you, but you just don’t know about them. So you have to make it easy for them to find you. One way to do that is with a listing in a photographer directory (which is an example of passive marketing).

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Five marketing tactics every photographer needs to know

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As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

When you’ve got people talking about SEO and page ranking, the power of networking, Instagram vs a portfolio website and more, it’s easy to get overwhelmed. How are you supposed to narrow down where to start?

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Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera”

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Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.

Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour still remains with the Sigma fp. And since the official announcement absolutely nothing has changed.

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Eight essential marketing strategies for more successful photography business

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Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.

No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.

The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.

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The North Face called out over “unethical” product photo placement on Wikipedia

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Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.

Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.

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