Hacking Photography - one Picture at a time
How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing and advertising? Should you spend hours cold calling or emailing prospective clients?
In this video, Katelyn James explains the ways that she operates her wedding photography business without spending a single dollar on traditional advertising. Yes, you heard that correctly, she spends nothing on advertising her business.
When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.
But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.
Every photographer needs to connect with clients. For the ones you know about, you can reach out directly, using emails, printed promos, or through social media (these are examples of active marketing). However, there are lots of clients out there that might be a great match for you, but you just don’t know about them. So you have to make it easy for them to find you. One way to do that is with a listing in a photographer directory (which is an example of passive marketing).
As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.
When you’ve got people talking about SEO and page ranking, the power of networking, Instagram vs a portfolio website and more, it’s easy to get overwhelmed. How are you supposed to narrow down where to start?
Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.
Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour still remains with the Sigma fp. And since the official announcement absolutely nothing has changed.
Landscape photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.
Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.
No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”
A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.
The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.
Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.
Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.
As so often happens on social media these days, especially when it comes to audience reach, various claims have been popping up recently with regard to Instagram. Specifically that it limits the reach of your posts to only around 7% of your followers.
It’s been circulating for a few months, and Instagram finally got sick of these accusations and has responded with a denial of the claims. They say that they’re not hiding anything and that if people scroll down their feeds far enough, your images will appear.
It looks like Huawei didn’t learn anything from their previous mistakes when it comes to deceptive marketing. In the latest advertisement for Nova 3 smartphone, the company has once again passed off a DSLR photo as a photo taken by a smartphone camera. And once again, they got busted.
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