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The North Face called out over “unethical” product photo placement on Wikipedia

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Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.

Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.

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Instagram denies that it’s limiting post reach to your followers

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As so often happens on social media these days, especially when it comes to audience reach, various claims have been popping up recently with regard to Instagram. Specifically that it limits the reach of your posts to only around 7% of your followers.

It’s been circulating for a few months, and Instagram finally got sick of these accusations and has responded with a denial of the claims. They say that they’re not hiding anything and that if people scroll down their feeds far enough, your images will appear.

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Huawei passes off DSLR photos as smartphone camera photos… again

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It looks like Huawei didn’t learn anything from their previous mistakes when it comes to deceptive marketing. In the latest advertisement for Nova 3 smartphone, the company has once again passed off a DSLR photo as a photo taken by a smartphone camera. And once again, they got busted.

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Samsung busted tweeting stock photos to promote Galaxy A8 camera

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With as much as Samsung gives Apple a hard time in its promotional material, Apple fans will probably get a chuckle over this one. Samsung has, apparently, been using stock images from Getty to show off the capabilities of the Samsung Galaxy A8 front camera.

Samsung Brazil has been found to have downloaded and used at least two stock images to show off the Galaxy A8’s capabilities. Uncovered by Twitter user “feliperas“, screenshots showing the Samsung tweets alongside the Getty listing for the image were posted.

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Most Marketers Can’t Quantify The Value of Social Media – So Why Are We Still Investing In Likes?

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I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.

The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?

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Fujifilm launches Film Simulation instant noodles. Yes you read that right

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We got used to hearing about Fujifilm announcing new cameras and other photo gear. But recently, the company launched Film Simulation instant noodles. Yup, you read that right – noodles. Fujifilm is using them as promotional material in Korea, and although it’s unusual, it looks like a successful marketing move.

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This photographer created awesome LEGO promo mailers for his clients

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If you run a photography business, then you know that photography skills alone aren’t enough for success. Good marketing is one of the important aspects of business, and automotive photographer Clint Davis has made a brilliant move promoting his work. He used Lego kits to create personalized promotional mailers for his clients. Clint invested a lot of time and creativity into this project, and the end result sure shows it!

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Twitter urges all users to change their passwords after major security bug

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This morning, along with roughly 330 million other people, I received an email from Twitter strongly suggesting that I change my password. They’re also advising that I change it on any other website I’ve ever used that password. The reason is that Twitter appears to be accidentally storing passwords in plain text. And they seem to have no idea how long it’s been happening.

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Use your personality to stand out amongst the sea of photographers

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Today, more than ever, everyone is a photographer. From your pocket phone to your full frames, cameras are so accessible and everyone is using them. For many, it is just to document their life and then share it with friends and family. However, there is a large group of people, all around the world, that are wanting to monetise their art. In order to do this, they must exceed the competition, which is an extremely difficult thing to do as there is such a high standard in the field.

With this in mind, having a strong portfolio more often than not isn’t enough to set you apart from the rest of the pack. In this post, we will explore how you can use your personality to help reach your goals and get to the standard you are working hard towards.

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Women’s suit company reverses gender roles in this advertising campaign using naked men as props

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This advertising campaign is sure to raise a few eyebrows. Suistudio, a company which makes suits for women, has decided to do something a little different with a familiar theme for their new marketing. A total role reversal. Women in suits and naked guys sprawled around as props. Personally, I think it’s pretty awesome.

I’m going to say it because I have to say it. Some of you may find the images below NSFW. I suppose, though, that will depend on where you work. I don’t like that I had to censor the image above to appease the social media gods, either.

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