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Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera”

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Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.

Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour still remains with the Sigma fp. And since the official announcement absolutely nothing has changed.

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Eight essential marketing strategies for more successful photography business

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Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.

No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.

The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.

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The North Face called out over “unethical” product photo placement on Wikipedia

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Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.

Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.

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Instagram denies that it’s limiting post reach to your followers

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As so often happens on social media these days, especially when it comes to audience reach, various claims have been popping up recently with regard to Instagram. Specifically that it limits the reach of your posts to only around 7% of your followers.

It’s been circulating for a few months, and Instagram finally got sick of these accusations and has responded with a denial of the claims. They say that they’re not hiding anything and that if people scroll down their feeds far enough, your images will appear.

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Huawei passes off DSLR photos as smartphone camera photos… again

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It looks like Huawei didn’t learn anything from their previous mistakes when it comes to deceptive marketing. In the latest advertisement for Nova 3 smartphone, the company has once again passed off a DSLR photo as a photo taken by a smartphone camera. And once again, they got busted.

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Samsung busted tweeting stock photos to promote Galaxy A8 camera

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With as much as Samsung gives Apple a hard time in its promotional material, Apple fans will probably get a chuckle over this one. Samsung has, apparently, been using stock images from Getty to show off the capabilities of the Samsung Galaxy A8 front camera.

Samsung Brazil has been found to have downloaded and used at least two stock images to show off the Galaxy A8’s capabilities. Uncovered by Twitter user “feliperas“, screenshots showing the Samsung tweets alongside the Getty listing for the image were posted.

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Most Marketers Can’t Quantify The Value of Social Media – So Why Are We Still Investing In Likes?

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I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.

The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?

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Fujifilm launches Film Simulation instant noodles. Yes you read that right

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We got used to hearing about Fujifilm announcing new cameras and other photo gear. But recently, the company launched Film Simulation instant noodles. Yup, you read that right – noodles. Fujifilm is using them as promotional material in Korea, and although it’s unusual, it looks like a successful marketing move.

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This photographer created awesome LEGO promo mailers for his clients

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If you run a photography business, then you know that photography skills alone aren’t enough for success. Good marketing is one of the important aspects of business, and automotive photographer Clint Davis has made a brilliant move promoting his work. He used Lego kits to create personalized promotional mailers for his clients. Clint invested a lot of time and creativity into this project, and the end result sure shows it!

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