Instagram used to be a great place for still photographers to hang out. That was in the halcyon days before Meta took over the popular social media app, and keeping up with the algorithm became a never-ending game. It’s been tempting to stop posting altogether, especially as Insta seems to be more interested in keeping influencers happy than their regular users.
But does it have to be this way? Is there still a way to use Instagram that can help your photography business? Scott from Tin House Studio seems to think so. Except that most of us are doing it wrong. In this video, Scott shares his personal views and ideas on how to use Instagram to your advantage in 2023.
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