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Market Share

Sony dominated the smartphone sensor market in 2020 but their market share is shrinking

Apr 5, 2021 by John Aldred Add Comment
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It’s probably not that much of a surprise, but Sony absolutely destroyed pretty much all their competition in 2020 when it came to the smartphone camera sensor market in 2020, with a 46% market revenue share, according to a report by Strategy Analytics. They say the global smartphone image sensor market recorded over $15 billion in revenue in 2020, up 13% year-on-year.

What’s perhaps equally as surprising as Sony’s huge 46% share is that 85% of the market was taken up by just three companies; Sony, Samsung at 29% and OmniVision at 10%. That remaining 15% is the entire rest of smartphone image sensor manufacturers worldwide. But according to the report, Sony’s share appears to be shrinking.

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Sony’s grip on full-frame mirrorless sees them hold 42.6% market share in Japan

Feb 4, 2021 by John Aldred 4 Comments
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Despite the new models from Canon and Nikon over the last few months, Sony’s release of the A7C, A7S III and now the A1 have seen Sony take a massive lead in market share amongst full-frame mirrorless cameras in Japan. In stark contrast to the mere 25% share they held in April 2020, below both Nikon and Canon, Sony now holds 42.6%.

This is according to BCNRanking, who collates camera sales data from across Japan. Their latest ranking shows Sony actually dipping slightly from a recent high of 45% a few months ago, with Canon and Nikon both lagging behind at 31% and 21.3% respectively. Panasonic, the only other company specifically named in the chart is way behind at 2.8%.

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Canon rises at Sony’s expense in the Japan mirrorless camera market

Oct 26, 2020 by John Aldred Add Comment
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BCN Retail’s latest rankings are out for the Japanese camera market, which has been showing some pretty alarming trends over the last few months. Primarily that Sony’s share of the full-frame mirrorless market has plummeted from 60% to 43.9% and falling while Canon’s has gone up from about 25% to 34.7% and looking to keep going.

The trends also show that while Nikon seems to be down on average, they do seem to have climbed a little in the past couple of months. Panasonic is also seeing a slight bump thanks to the release of the Panasonic S5, and while the Sigma fp was the hottest thing on the Japanese camera market at one point, it seems to be slipping.

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Sony takes the number two global ILC market share spot from Nikon

May 27, 2019 by John Aldred 5 Comments
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Sony’s report for the 2018 fiscal year is out, and amongst all of the usual mundane facts and figures is one particularly interesting piece of information. It seems that Sony’s share of the interchangeable lens camera market has now surpassed that of Nikon to claim the number 2 spot behind Canon.

Sony is reporting it has 23 per cent of the global interchangeable lens camera market based on revenue, and 24% of the camera market overall, an increase of four percent compared to the 2017 fiscal year.

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Nikon reports an almost 18% drop in Imaging Business revenue

May 10, 2019 by John Aldred 6 Comments
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It looks like Canon’s not the only one hurting this year. Nikon has just published their financial report for this fiscal year, running from April 1, 208 until March 31, 2019. While the company as a whole seems to be on the up, they report a 17.9% reduction in revenue compared to the 2019 fiscal year with a drop in operating profit of 27%.

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The Sony A7III is outselling its four closest mirrorless competitors combined in Japan

May 3, 2019 by John Aldred 1 Comment
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The latest data from BCN retail shows some interesting results of how the mirrorless market is looking lately in Japan. The image above shows sales volume for the top 5 selling full-frame mirrorless cameras in Japan through March and early April, with the Sony A7III growing in popularity against its suffering competition. The Canon EOS R, Canon EOS RP, Nikon Z6, and the A7III’s older sibling, the Sony A7II.

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Canon reports 23% decline in camera sales and 81% drop in Imaging division operating profit

Apr 26, 2019 by John Aldred 9 Comments
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Canon has previously predicted a 50% drop in camera sales over the next two years, and it seems that they might be right according to their latest financial report from Q1 2019. According to the report, they’re already seeing a 23% decline in camera sales from last year, with an 81% drop in operating profit vs Q1 2018.

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Sony claims top spot for full frame interchangeable lens camera sales

Aug 16, 2018 by John Aldred Add Comment
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Sony claims that they are now number 1 in full frame interchangeable lens camera sales in the USA, beating out both Nikon and Canon. Sony also says that within just the mirrorless market, they’ve held that top spot in both dollars and units for over 6 years. It seems may be well on track to become the top camera brand they see themselves becoming by 2021.

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Canon aims to take 50% of interchangeable lens camera market share

Mar 13, 2018 by John Aldred 2 Comments
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“We will go on the offensive” says Fujio Mitarai, Canon CEO, confirming that Canon are finally taking mirrorless seriously. The focus toward was confirmed by a manager recently, but it really only spoke about the entry-level. Now it looks like Canon is tackling the entire mirrorless market head-on if the slides and speech summary from Canon’s Corporate Strategy Conference anything to go by.

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Flickr’s Camera Uploads Dominated by Smartphones, Mirorrles almost Non-Existing

Dec 3, 2015 by Udi Tirosh 9 Comments
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Flickr has just released their new year in review statistics. Some stats are surprising, some are obvious.

What is pretty obvious is that Flickr uploads is dominated by smartphones (42% of photos). Actually, it is dominated by iPhones. 4 of the 5 most popular Cameras on Flickr are iPhones, with one being a Samsung Galaxy.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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