Back in 2009, a charity event dubbed the (RED) Auction, containing one-of-a-kind items by Apple’s former Chief Design Officer Jony Ive and industrial designer Marc Newson, was held to raise money to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. More than 40 items went up for bid, including a Leica M full-frame camera designed by the pair.
The (RED) Leica M, the standard version of which retailed for around $7,000 at the time, fetched a hair over $1.8 million. Now a prototype camera has been revealed and is also going up for auction, where it’s expected to reach at least $300,00.
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