Creating a commercial shoot from scratch is somewhere between business and art. On the art side, you want to make sure you are proud of what you have created, and on the business side, you have to meet a deadline, keep a budget and deal with a client.

There is a lot to be said on how to manage the business side of such a shoot, but today I want to focus on the artistic side. Specifically, I want to talk about creating a winning frame while keeping budget in mind

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