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Freewell K2 is yet another magnetic filter holder system

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It seems like everybody’s going magnetised these days. We’re constantly seeing magnets in use with our photography and video tools, whether it’s magnetic mounts on gimbals, filter systems, light modifiers, or whatever. Well, here’s another magnetic filter system from Freewell. It’s called K2, and it’s currently launching on Indiegogo.

While Freewell is not a new company, they’re typically better known for producing small filters for drones. They cover pretty much the entire range of DJI prosumer drones, as well as a number of drones from Autel and Skydio. They also produce small filters for action cameras such as the Insta360 RS and GoPro Hero series. But they have made a few larger filters for a while now.

Kolari introduces Atlas – The lightest matte box in the industry

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Kolari Vision – yes, those folks who make camera filters and love tearing apart cameras – have released Atlas. They’re calling it “the lightest matte box system in the industry”, and well, yeah, it certainly seems to be. But it’s more than just a matte box. It’s a whole modular filter mounting system that can be utilised for both photography and filmmaking, adapting to each as you need it to.

Kolari Atlas is essentially a filter holder system that allows you to stack filters and effects using magnets. You can also attach one or multiple flags to the sides of the system, allowing you to block light from just about any angle. Weighing in at only 179g at its minimum configuration with a single filter, it will have minimal impact on the balance of your rig or how heavy your camera bag is.

The Matte Box IQ is Irix’s take on a lightweight matte box that uses their magnetic filters

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Irix has expanded its product base from just lenses once again. After having already branched out into filters, they’ve now announced the new Irix Matte Box IQ. It’s a small, lightweight matte box designed for filmmakers and video shooters to help control light spill on their lenses. It does have one slight drawback for many filmmakers, though, which might be a deal breaker. It’s only designed to work with Irix’s magnetic filters.

If you’re already an Irix shooter and already own a bunch of Irix’s magnetic filters, then this won’t be a problem. But if you’ve been using industry-standard 4×5.65″ glass filters for video work with other matte boxes, then this one probably won’t be for you. At least, not all the time. It still has some great applications as a secondary matte box for a smaller, portable, lightweight camera rig.

The Revoring Swift is a magnetic filter ecosystem for both photographers and filmmakers

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H&Y Filters, the company behind the Revoring magnetic filter system are releasing a new “Swift” modular magnetic filter system that they say works for both photographers and filmmakers. They even have a magnetic matte box! They’re claiming it to be a world’s first system that targets both types of user, which is probably accurate as most only seem to focus on photographers, but I think some video guys are going to need some convincing.

The system isn’t available just yet and is launching on Kickstarter later this month, but they’ve already put up the promo video for it, along with a few bits of information (not much, though). So, here’s what we know about it so far. Like I said, not much. We’ve got a rough idea of what’s included in the ecosystem, but there are no specific details yet and no prices.

The H&Y 100 filter is one clever magnetic system

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I’ve had the great pleasure of using a few different types of filter holder systems over the years, but this one is different. Let’s take a look at H&Y’s version of the 100mm filter holder.

I just wanted to take a note of the box art. I find it rather pleasing. Possibly as they remind me of the various Sigma boxes, I’ve had over the years. But we are not here to look at boxes, so let’s get onto what’s inside.

IRIX launches new range of Edge “MMS” magnetic ND, CPL and UV cine lens filters

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IRIX has launched its new range of Edge Magnetic Mount System (MMS) filters for use with IRIX Cine lenses. They’re available as either UV, CPL circular polarizer or neutral density in various strengths from 2-6 stops of reduction.

They’re designed to click right into the magnetic mount on the end of IRIX cine lenses to which you normally attach your lens hood. But they’re also stackable, meaning you can attach your hood right onto the end of them.

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