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Here’s how to light and shoot cinematic Apple-like product commercials

Feb 20, 2020 by John Aldred Leave a Comment
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When it comes to product photography, there are a lot of brands out there who keep a very consistent look and feel to their promotional material. Whether it’s a truck or a toaster, you can immediately tell by the way it’s lit and shot that it belongs to a certain brand.

One such brand is Apple. And while many of their product photos and videos are actually CG, the guys at Syrp have broken down Apple’s techniques to show you how you can shoot it for real.

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Syrp’s new Magic Carpet Pro is a high end filmmaking slider offering infinite length

Mar 14, 2018 by John Aldred Leave a Comment
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Syrp has just announced the new Magic Carpet Pro slider. Designed to handle some seriously heavy duty filmmaking the Magic Carpet Pro offers some very cool and interesting features. For a start, the flywheel is located in the carriage itself, removing the need for belts and pulleys for manual control. But this also allows for another perk.

Combined with new “Track Joiners”, you are able to create a slider of just about any length you wish by simply adding more lengths of track. No longer do you need to worry about having belts of different sizes, regardless of how long you want to slide. Of course, you can also add motion control it if you wish by adding either the Genie or Genie II.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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