When it comes to product photography, there are a lot of brands out there who keep a very consistent look and feel to their promotional material. Whether it’s a truck or a toaster, you can immediately tell by the way it’s lit and shot that it belongs to a certain brand.
One such brand is Apple. And while many of their product photos and videos are actually CG, the guys at Syrp have broken down Apple’s techniques to show you how you can shoot it for real.
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