Just when we thought softboxes had been designed and redesigned to death, MagMod comes along to set the record straight. Today the company has introduced the world to their new “revolutionary” MagBox magnetic softbox. Designed primarily for speedlights, it actually looks pretty cool – and quite different to softboxes we’ve seen before.

The product is being funded through Kickstarter where they’ve already annihilated their $100,000 goal in just a couple of hours. It currently sits at $187K, with almost 2 months left to go. I think it’s safe to say there’s a lot of excited MagMod customers out there.-

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