Zeiss have announced a new telephoto lens in their Loxia lineup for Sony full frame cameras. The new lens is the Zeiss Loxia 2.4/85. Adding to the Loxia family that includes the 21mm f/2.8, 35mm f/2 and 50mm f/2, the new 85mm f/2.4 rounds off the selection quite nicely. For now, anyway. I still think they need to add a 105mm.
The new lens has been designed specifically with digital sensors in mind. It’s based on the Zeiss Sonnar design, and has seven elements in seven groups. It also features the aperture “De-Click” function, making it ideal for video use. Zeiss lens gears also allow it to be easily used with a follow focus system on a rail rig. The manual focus ring also turns a full 220°.