Hacking Photography - one Picture at a time
Since Micron sold memory card brand, Lexar to Longsys in China, people have been wondering what’s going on. Will they still keep making those favourite Lexar products? Will they bring out a new range? Or will they just take Lexar’s intellectual property, apply it to other products and not make memory cards at all?
Well, now it seems that we have our answer. Longsys has put out a statement saying that Lexar will be back in “full production” and shipping globally by the autumn.
There was a lot of upset with the recent announcement that Micron were to discontinue the Lexar brand. A lot of previous and potential customers became concerned. Is support going away? Should they switch to a different brand? If they buy now, are their warranties still good? I know quite a few photographers who made the overnight switch to SanDisk without a second thought.
But now, it seems that Lexar will be just fine. Micron have sold the brand to Chinese flash storage company, Longsys. As a leader in consumer flash storage, it seems that the Lexar brand is definitely staying. Their mission is “to make Lexar the go-to brand for high-performance removable storage”. They also say they’ll be expanding on it to provide even more solutions in today’s big data and wireless landscape.
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