The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s brand and core values. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
As a part of your business, you probably have a logo. Do you use it on social networks, website and elsewhere? It’s an important part of branding, as it associates the recognizable symbol with your business. There are times when you definitely need to use it, but do you think you can overuse it? Are there situations when a photo is a better idea?
In his latest video, Roberto Blake discusses this matter. He suggests when to use a logo, and when to avoid it and let the photo represent you and your business instead. Do you think logos still matter?
The 17-page document, filed by attorneys for both sides, presents proposed timelines for the case with the start date being June of next year.
That being said, it is possible the case won’t even make it to court.