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[Photokina 2014] Rosco Updates Strobist Gel Pack To Be Bigger, Better and More Organized

Oct 5, 2014 by Udi Tirosh 5 Comments
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A few years back Rosco were faced with a problem. With the rise of off camera flash use, many photographers discovered the free Rosco sample gel pack. What began as a service for studio owners and stage managers, soon turned into an “unlimited” supply of gel packs for photographer. Of course being a business Rosco could not continue and supply the world with free gels (impacting both their own operation and creating a shortage with paying customers). Rosco dealt with this situation pretty cleverly, creating the Strobist Gel Pack along with David Hobby. It was a very cool kit at a very affordable (~$10) price. It was one of those things that never left my camera bag (we did a short fun review here) we reviewed it here (and here).

While the kit was a great solution to a real problem, it was not a polished product. And this is what Rosco are fixing today. We met Frank Lambrechts, product manager for Rosco and he explains the change for us. Rosco Gel Packs are what strobist kit what might have been Rosco had more time to think about a solution rather than being overwhelmed by demand and needing to come up with a quick solution to satisfy the market. [Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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