The visual identity of a photographer is no different than that of any other company. Although you may have spent years creating a photographic style that is uniquely your own, your images are only part of the elements that compose your photographer branding.[Read More…]
All you need to know about logos and making one as a photographer
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s brand and core values. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
Expert advice: Web design basics for photographers
Even as Instagram has largely displaced most photographers’ blogs, a professional website that displays your portfolio is still a vital marketing tool for commercial and editorial photographers. While Instagram is a great engagement tool that allows you to spontaneously connect with customers and widen your reach, your website is an owned channel that provides you full control of how you present your work and what you communicate directly to your audience. Neglecting any part of your web presence as a professional photographer can spell disaster but your website must be clean and up-to-date, as its the first place clients will go to consider your work for a project.
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