While some may argue that Instagram’s test of hiding like counts is aiming to take the pressure of posting, a new report suggests that the real reason behind this move is to get you to spend more with the app.
A recent report by CNBC suggests that the reason behind Facebook’s Instagram’s recent test is not only a simple go at making the app a less stressful place. There may be another motive behind this effort. A hypostasis inside Facebook’s growth and data science teams suggests that getting rid of like counts motivates posting. It removes the bitter taste of having posts with a small number of likes.