Allure Fitness is local ladies only gym, but with fitness classes such as Zumba, yoga, suspension yoga, pilates and of course pole dancing for fitness – this isn’t your mom’s aerobics studio (well, actually it could be since they have members of all ages, shapes and sizes).
My wife has been a member there for a while, and she had noticed that the quality of imagery that Allure has been using on their website and promotional material didn’t really match the cool, sexy, modern brand image that the fitness studio is all about – so she managed to talk the owner into some new promotional photography.
Read on to find out how we used dramatic lighting to photograph the Allure pole dancing fitness instructors.
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