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These 3 basic principles will help you light anything

Apr 30, 2017 by Dunja Djudjic 4 Comments
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Understanding light is one of the main conditions for successfully illuminating our subjects in photography or videography. Matthew Rosen from KINETEK explains some basic principles of lighting, and how to apply them on different types of surfaces. It’s explained in a simple way, with comprehensive examples, so it will be very useful and easy to follow for all the newbies.

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This simple invoice shows the real reasons why professional photographers charge more

Feb 2, 2017 by John Aldred 20 Comments
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We’ve all seen the memes on Facebook in response to the question “Why do photographers charge so much?”. They usually talk about the cost of gear, and other things that your client doesn’t care about. Sure, equipment, insurance, and all the rest of it are expenses you need to earn it back. But, your expenses are your choice. It doesn’t really make difference to most clients whether you’re shooting a 10 year old DSLR or a $30k Hasselblad.

The only thing that matters to your client are the things that benefit them. Your costs are irrelevant. Photographer Don Giannatti at Lighting Essentials has put together a more realistic invoice. It shows things your clients, at least commercial ones, really should care about. Things that help them and their business.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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