Some of you may be old enough to remember the 1992 US presidential election between Bill Clinton and George Bush Sr.

One of the key mantras for the Clinton campaign was the phrase “The Economy, Stupid”, which was meant to remind the campaign team that the economy was the crux of the whole election.

So, what does the election of Bill Clinton twenty one years ago to be the President of the United States have to do with photography?

Nothing – it’s just an interesting back story.

But, now that you’re paying attention, I’m going to apply some political spin, and the famous “It’s The Economy, Stupid” phrase to photography:

It’s The Light, Stupid.

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