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How To Shoot A Watch Using One Light And All The DIY Gear In The World

Nov 10, 2014 by Laya Gerlock 5 Comments
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I’ve never been a fan of watches, normally I just use my cellphone if I need to check the time. My girlfriend, on the other hand, is a fan of G-Shocks so I went ahead and bought my first watch last January, and bought another watch – a G Shock – just recently. As I always practice my photography with everyday items I thought about using my new watch as my subject.

I’m going to share you how I shot this using one main light and all the DIY equipment in the world.

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The Inverse Square Law of Light, Explained in the Simplest Way Possible

Jul 2, 2014 by Maaz Khan 3 Comments
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Let’s face it; we’re not scientists and the name of this law could frighten many of us. The reality is that this is a very basic concept with a very technical name: the inverse square law of light.

When it comes to lighting subjects, whether you’re a wedding photographer of a feature film cinematographer, the possibilities given to you are endless. Sometimes you don’t know how you want to photograph something just because you might not know whether you’re doing it in the best way possible. With so many different ways to light something, it’s pretty easy to start doubting yourself, and it happens to us all the time.

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It’s The Light, Stupid

Aug 15, 2013 by JP Danko 5 Comments
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Some of you may be old enough to remember the 1992 US presidential election between Bill Clinton and George Bush Sr.

One of the key mantras for the Clinton campaign was the phrase “The Economy, Stupid”, which was meant to remind the campaign team that the economy was the crux of the whole election.

So, what does the election of Bill Clinton twenty one years ago to be the President of the United States have to do with photography?

Nothing – it’s just an interesting back story.

But, now that you’re paying attention, I’m going to apply some political spin, and the famous “It’s The Economy, Stupid” phrase to photography:

It’s The Light, Stupid.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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