Lensbaby has today announced their new Velvet 28 lens for both DSLRs and mirrorless cameras. It’s designed primarily for landscape, adventure, travel and street photography and while there may not be a lot of that going on right now, it’s also aimed at videographers.

As with Lensbaby’s other lenses in the Velvet range, the Velvet 85 and the Velvet 56, the Velvet 28 adds what Lensbaby describes as an “ethereal mood” to your shots with a sort of soft glow effect designed to help tackle issues with both flat and harsh lighting scenarios.
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