So, the freebie that gets thrown in with even the cheapest low budget lens is now a $19 Apple accessory. Of course, Apple isn’t marketing it as a simple lens cloth. This is a “soft, nonabrasive” material for cleaning the glass and displays on your Apple devices. There’s even a “compatibility” list. Surprisingly (or not, knowing Apple folks), it’s completely sold out until late November.

It appears that the cloth is primarily designed for their Pro Display XDR with nano-texture glass (which is a $5,000 monitor), in accordance with their screen cleaning guidelines. Yes, they have screen cleaning guidelines. But if you lose it and want a replacement – or if you want to get one for your iPad, iPhone, etc. it’s going to cost you $19.

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