When images first leaked of a white Leica, I thought it looked absolutely stunning. I knew it was going to be well outside of my budget, but I didn’t expect the price tag it’s been given. The White Edition Leica M10-P has now been officially announced. A US price was not released, but the UK price is £12,750, which works out to around $16,700. Of course, you don’t just get the camera for this price. No, that would be silly. You also get a silver chrome Summilux-M 50mm f/1.4 ASPH lens.
Cards on the table, I’ve never really seen the appeal of Leica vs the other brands. Or, to put it more accurately, I’ve never really got why they cost so much more than other cameras offering a wider range of features. I’ve never had any desire to even own a Leica, but this kinda makes me want to.
Nokishita has posted some images of a white (except for the little red Leica logo) Leica M10 to Twitter as an “unpublished limited model”. They’ve also posted photos of an M10-P “Ghost” edition they say will also be announced at some point soon.
Shortly after launching a Safari version of M10-P camera and Summicron-M 50mm f/2 lens, Leica announces another limited edition of the M10-P. The Leica M10-P ASC 100 Edition is coming soon to celebrate the 100th anniversary of the American Society of Cinematographers. It’s introduced as “an exclusive tool for filmmakers,” although it won’t shoot video.
Leica Camera has released a new Leica M10-P camera and Summicron-M 50mm f/2 lens. They’re a lot like the old M10-P and 50mm f/2 lens, except these are limited “Safari” edition. Leica says that the release of these items “reopens a beloved chapter in Leica Camera’s ongoing tradition of special olive green camera releases”. There will only be 1,500 M10-P cameras up for sale worldwide and only 500 of the matching lens.
Leica has a long history with documentary photography. And it’s often in places where you need to be as quiet and inconspicuous as possible. To help aid in that, Leica today announces the Leica M10-P with its “almost inaudible” mechanical shutter. The observant ones amongst you will also notice that it doesn’t have the proud red dot branding, either.