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I recently did a vintage themed coffee ad and documented the process to show what goes into making stuff like this.
While the ad is centered around the product packaging rather than its content (more on that further down), the basic idea was to return the object, a coffee tin from the 1960’s Denmark, to its own time period in a nostalgic veil of bygone times, playing on atmosphere rather than the practical benefits of coffee.
I offered our good friends to build a photo booth for their wedding to be held here in Berlin Germany. They had already been asking around and searching the web for a solution without any luck.
I immediately knew that I wanted to make a fun automated contraption that mimicked something from an amusement park, rather than just setting up a DSLR with an umbrella etc. as it needed to be something different that people would relax in front of and not feel intimidated by equipment.
I also knew I wanted to use a camera with an extreme wide angle lens as it creates dynamic and fun images, plus it needed to be a rugged but highly portable solution that I could throw in a cab when going to and from the party. So the choice for integrating an action camera like the GoPro was given.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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