When you say “branding” to most photographers and filmmakers, all they think about is how their logo looks. Branding, however, is so much more than a pretty logo. It’s what you want people to feel when they hear your name or see your work. Branding sets up a level of expectation to potential clients and customers. It’s what separates you from your competitors.
But how do you even begin to think about how you brand yourself and your work? This video from filmmaker Kris Truini helps to explain the basics with some tips to get you started. This is by no means a complete guide, but a good starting point to get you up and running. These tips will lead to more questions, but that’s a good thing. Questions make you think and push yourself. There are no shortcuts.