Your one stop shop for everything photo-video
In addition to its upcoming drone, GoPro has announced it is working on a dedicated spherical mount that will hold six of its Hero cameras and allow recording footage for virtual reality and augmented reality systems.
GoPro is also looking to simplify the working process and is developing software that will automatically sync videos from the camera to the cloud.
Immersive content is said to be the next big thing in digital media, and GoPro just took a major step towards becoming a dominant player in the market.
While its HERO cameras currently offer 4K video recording and dominate the action camera market, the hardware company is unable to offer the software necessary to get the most out of its products.
This is where Kolor, a French software company and GoPro’s latest purchase, comes into play. Kolor’s software enables users to create 360° content including panoramas, virtual tours and videos.
Up until now spherical content was mostly created by professionals, and the purchase of Kolor has them worried that the company will now focus on creating 360° software for the masses rather than cutting-edge pro-level software solutions.
Will this acquisition lead to the release of a GoPro virtual reality camera?
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!