You might have thought the Fujifilm X-T series was finished with the release of the X-H1, that Fujifilm was digging into the competition and leaving their love of style behind as was evident with that monstrosity. (We mean that lovingly.) But, the X-T3 is here, and it’s as beautiful as ever. Not only that, but the X-T3 even outperforms the X-H1 in many areas as far as their spec sheets are concerned. Fujifilm’s approach to the mirrorless camera war of 2018-20?? is a two-pronged assault on the flanks. They’re releasing powerful cameras with APS-C and medium format sensors in multiple iterations while skipping full-frame entirely. Fuji’s alternative strategy is a very interesting pincer attack on the market, and we definitely shouldn’t count them out just because they’ve officially rejected full-frame.