In early 2017, Kodak launched Kodakit, an on-demand photography service often referred to as “the Uber of Photography.” But only three years later, the company is shutting down the service. Starting from early 2020, Kodak will wind down Kodakit and terminate the photographers’ contracts.
In early 2017, Kodak introduced its on-demand photography service Kodakit. While it may have sounded like a good idea, it turns out that the service is not on photographers’ side at all. All participating photographers are asked to give up all copyrights to the photos they take. The photo assignment agency also requires them to give up the moral rights and assume all legal risks of their assignments. And as if that weren’t enough: there’s also the possibility that photographers might not get paid if clients don’t like the photos.
Along with the news about re-launching Ektachrome, Kodak seems to have some other news, too. At CES 2017, they announced the global launch of their on-demand photography service KODAKIT. Although the app was launched almost a year ago, the online service is now available worldwide. It covers 37 countries and 92 cities.
Historically, Kodak is known as a camera company. But over the last decade or so, they have fully switched to producing other technological solutions and systems. However, it seems they are slowly getting back to their photographic roots. The last announcement they made is not about launching a new camera or revival of an old film, but it is photography-related. They have created KODAKIT – the service that is supposed to connect photographers and customers all over the world. But is this service really bringing something new to the market?