Canon’s recent announcement for the EOS R50 seems to have spelt not only the end for Canon’s EOS M APS-C mirrorless system but also some of the branding around the world. ITMedia reports that the “Kiss” branding, which celebrates its 30th anniversary this year, is coming to an end. It’s a name that began with Canon’s film cameras and stuck through all the way to the EOS M50 II, which sold as the EOS KISS M2.
While Kiss continued through three camera technologies (film, DSLR and mirrorless) the “Rebel” name in the USA doesn’t appear to have transitioned from DSLRs to mirrorless. So, it looks like that one’s coming to an end, too. The goal, ITMedia suggests, is that Canon wants to unify its branding internationally to make it simple for people to know what they’re getting.